SAFE HOUSE CHURCH

SHEEPDOG SQUAD

This logo was designed for a law enforcement brand. There are two elements I wanted to show with this design. One, the letter ‘E’ but turned sideways for use in the name SHEEPDOG. Two, the face of a dog. The “Sheepdog” is a lifestyle described in Dave Grossman’s book ‘On Killing.’ In the book he describes the analogy of human population being divided into three groups: sheep, wolves, and sheepdogs.

Are you a ‘SHEEP,’ a ‘WOLF,’ or a ‘SHEEPDOG?’